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WARS

Insight, courtesy Honda.

Honda has fired another salvo in its battle to dethrone rival Toyota as the hyrbid car colossus. Honda is showing off its Insight, which is to under-cut Prius’s price tage by several thousand bucks. This new Insight model is to hit Honda showrooms in the U.S. on Earth Day, April 22. The Prius now usually sells in the mid-20Ks. The Insight may seel for $20 or less.

In the exchange of rounds, Toyota announced it will have an all-electric Prius for sale soon. Tests on the cars begin later this year. Aiming for the urban commuter, Toyota also announced a city car. Their version of the European Smart Car which is on months and months of back order across the U.S. Here’s what the toy Toyota will look like:

City car model coming from Toyota. Photo courtesy Toyota.

All this push for more electric cars will make the battery business even more critical both financially and environmentally. Can American industry get bac